Supreme x Martine Rose Nike Dunk: UK Reseller Guide

The Supreme x Martine Rose x Nike Dunk Low 'Mike Tyson' is not a drop you want to approach without doing the maths first. In the United Kingdom, the combination of Supreme's only European store outside Paris, Martine Rose's London cultural roots, and the fact that this is (to my knowledge, going back through Supreme's entire Nike catalogue) the first time Supreme has released the standard Dunk Low rather than the SB variant makes this one of the more interesting resell opportunities in Q4 2026. This guide covers every UK release channel, realistic resell price ranges, where to sell and what the fees actually cost you, and the risks you need to account for before you spend a penny of retail money.

What Is the Supreme x Martine Rose x Nike Dunk Low 'Mike Tyson' and Why Does It Matter for UK Resellers

The basics first. The shoe is a three-way collaboration between Supreme, Martine Rose, and Nike. The reported style code is JA1868-001. Retail price is expected to sit around $150 USD. Based on Supreme's historical pattern of near-1:1 USD-to-GBP pricing in the UK, budget for approximately £150 at UK retail rather than the currency-converted equivalent. That figure is reported, not yet confirmed at time of writing, so treat it as a planning assumption and verify against Supreme's official listing as the drop approaches.

The release window is Holiday 2026, most likely Q4. At least one additional colourway appears likely based on Supreme's typical collab structure, though no second colourway has been officially announced as of July 2026. That matters for your hold-versus-flip decision, which I will come back to.

Why does this collab carry weight? To my knowledge, going back through Supreme's Nike partnership history spanning over two decades, Supreme has never before released the standard Dunk Low silhouette. Every prior Supreme x Nike Dunk has been the SB variant. That is a genuine first, and the market tends to price firsts.

Add Martine Rose's cultural position. She is a London-based British-Jamaican designer with deep roots in the city's streetwear scene. Her Nike collaborations, including the Shox Mule MR4, have built a loyal following that US-focused resell analysis does not fully account for. Domestic UK demand for this collab will likely run hotter than a baseline US resell estimate would suggest.

For a broader view of how to think about drops like this as part of a sustainable reselling operation, the guide on how to run reselling like a real business is worth reading alongside this one.

Design Details Every UK Reseller Must Know (and How to Spot Fakes)

Accurate product knowledge protects you twice: it helps you write listings that convert at higher prices, and it helps you avoid buying fakes if you are sourcing pairs on the secondary market to flip.

Based on reporting from Sneaker Bar Detroit and Sneaker News, the key design details are:

• Colourway: Black/Black/White, predominantly all-black leather upper.
• Tyson graphic: The Mike Tyson photo print references his 1986 'Judgement Day' knockout of Trevor Berbick. The graphic is translated from a Supreme photo-tee concept onto the Dunk. Print quality and placement are authentication reference points: check sharpness, colour accuracy, and positioning on a confirmed legitimate pair before you buy anything on the secondary market.
• Co-branding: Stacked Supreme and Martine Rose branding on the heel, with gold tongue detailing. The gold finish is foil, not laser-engraved. Run your fingertip across it. Raised foil feels different to a printed gold fake.
• Sizing: Unisex. That broadens your buyer pool significantly. A shoe that fits both men and women across UK sizes 3 to 13 commands better liquidity than a men's-only run, and supports demand at peak when you are trying to move pairs quickly.

When you list, include close-up photos of the Tyson graphic, the heel co-branding, and the gold tongue. Buyers paying secondary market prices expect that level of detail. Listings without it attract lowball offers or get flagged for authenticity queries that slow your sale down.

UK Release Day Playbook: Where to Enter, When to Queue, and What to Expect

This is where the UK reseller has a genuine structural advantage over US-focused guides. There are four entry points most competitor articles either miss or underweight.

1. Supreme London (Brewer Street, Soho)

Supreme's only European retail store outside Paris. In-store drops typically happen on Thursday mornings. Arrive early, understand the queue system, and be ready to move. If you are planning multiple entry points, you cannot physically be in the queue and running an online checkout simultaneously, which is exactly where the ACO (automated checkout) service layer becomes relevant.

2. supreme.com UK online queue

Opens simultaneously with the in-store drop on Thursday. The standard Dunk Low (not SB) distribution model means Nike Sportswear stockists and the SNKRS app may also be in play, potentially increasing total supply compared with a typical Supreme-only SB Dunk release. More supply means lower resell premiums at the peak, so watch the confirmed channel list carefully as the drop approaches.

3. SNKRS UK app raffle

If Nike distributes this via SNKRS, it will likely run as a Draw (raffle) rather than FCFS (first come, first served). A clean, aged SNKRS account with a genuine purchase history performs better in Draw selections than a fresh account. HTD members using our raffle entry service have their SNKRS profiles maintained and audited ahead of each major drop window, which improves allocation odds without the manual work of managing it yourself.

4. martine-rose.com

This is the entry point almost no competitor guide mentions. The official Martine Rose website lists Nike as an active collaboration strand, and direct-to-consumer access via martine-rose.com is a plausible UK drop channel. Monitor the site and sign up for email alerts. A DTC drop on the designer's own site often flies under the radar on drop day, which typically means less competition and better cop odds.

A note on regional exclusivity

Supreme has historically offered certain colourways as Europe and UK exclusives. If the Martine Rose collab follows that pattern for its second colourway, a UK-only pair commands an international premium on StockX and GOAT from US buyers who cannot access it domestically. Watch the colourway announcements closely as the drop approaches.

Post-Brexit import considerations

If you miss the domestic drop and consider importing pairs from US Supreme or Japanese resellers: UK customs duty applies on goods above the £135 de minimis threshold, and import VAT will also apply. The precise calculation depends on declared value and any applicable duty rate. HMRC's guidance on importing goods into the UK is the right place to check the current treatment before you commit. On a £300 secondary market pair, the combined cost adds real friction. Run the maths before you buy to import and flip. It can still work, but the margin window is narrower than it looks at first glance.

Resell Price Projections and Comparable Supreme x Nike Data

There is no live resell sales data for this collab yet as of July 2026. It has not dropped. What I can do is give you the honest comparable picture and let you make your own projection.

The headline comparable: the original 2002 Supreme x Nike SB Dunk Low 'Elephant Print' has been reported by Highsnobiety as trading at secondary market prices exceeding $2,000. That is a 20-plus-year-old pair, and historical rarity drives those numbers. Do not use it as a price target for a 2026 drop.

The more useful comparable is the recent premium behaviour of Supreme x Nike SB Dunk releases. In my experience running ACO operations across multiple Supreme x Nike drops, pairs tend to trade at a meaningful premium in the first two weeks post-drop, then normalise as supply works through the secondary market. That pattern is consistent regardless of colourway.

For the Martine Rose drop, my working estimate for the hero 'Mike Tyson' colourway at peak (first two weeks post-drop) sits in the range of 1.5x to 2.5x UK retail. That is roughly £225 to £375 on a £150 retail pair, before platform fees. These are informed estimates based on comparable collab data, not guarantees. The actual number depends on confirmed distribution channels, how many stockists Nike allocates, and whether a second colourway drops simultaneously (splitting demand) or is staggered (concentrating it on the hero pair).

The unisex sizing run is a positive resell signal. A broader buyer pool supports demand at peak and reduces the risk of a pair sitting unsold while the premium fades.

One risk factor to be honest about: if Nike Sportswear stockists such as JD Sports, Size?, and Foot Locker UK are in the distribution mix alongside Supreme, total supply will be meaningfully higher than a Supreme-exclusive SB Dunk. Higher supply compresses the premium. Price this into your decision before you commit retail capital.

If you want your checkout infrastructure ready before the drop, our automated checkout (ACO) service operates on a pay-after-success basis. The fee is a percentage of the projected margin on that item, and you only pay when a checkout actually lands. If it does not hit, there is nothing to pay. That alignment is the point: HTD earns when you earn.

Where to Sell in the UK: StockX GB vs eBay.co.uk vs Depop vs Grailed (Fees, Speed, and Net Profit Compared)

Platform choice is where a lot of UK resellers leave money on the table. The difference between the cheapest and most expensive option can swing your net profit by 5 to 15 percent per pair. Here is a plain breakdown.

StockX GB

The default choice for sneaker authentication and buyer trust. StockX charges seller fees currently tiered starting around 9 to 9.5 percent for lower-volume sellers, plus a payment processing fee and shipping to their authentication centre. The authentication requirement adds a few days of delay but commands a higher sale price because buyers trust the platform's verification. Best for: maximising sale price on a clean pair when buyer trust is the priority.

eBay.co.uk

The eBay UK marketplace already has active listings for Martine Rose x Nike products including the Shox MR4, confirming an established secondary market for the designer's collabs on the platform. eBay charges approximately 12.8 percent final value fee with no mandatory authentication, and you keep control of your own photos, description, and pricing. No shipping to an authentication hub means faster turnaround. The downside is buyer fraud risk and occasional chargebacks. Best for: speed, lower fees on mid-range pairs, and selling to UK buyers who prefer eBay Buyer Protection.

Depop

Depop charges 10 percent. The audience skews younger and more fashion-oriented, which fits the Martine Rose aesthetic well. Depop buyers tend to be less price-sensitive on designer collabs than on mainstream Jordans. Weaker buyer pool for high-value pairs versus StockX, but worth a listing if you want to test price. Best for: reaching the fashion-streetwear crossover buyer who values the Martine Rose name specifically.

Grailed

Grailed charges 9 percent plus payment processing fees. The platform is strong for high-end and designer streetwear, and Martine Rose sits squarely in its sweet spot. Grailed's audience includes US and European buyers alongside UK, which matters if you are holding a pair with regional exclusivity. Best for: designer-led buyers willing to pay a premium for the Martine Rose angle specifically.

The net profit calculation

On a pair sold at £300 from a £150 retail cost, here is how the platforms compare. These figures use the fee rates stated above and assume roughly £10 to £15 in shipping costs where applicable.

• StockX: 9 to 9.5% seller fee plus ~3% payment processing plus ~£15 shipping to auth centre. Approximate net: £255 to £265.
• eBay: 12.8% final value fee, no auth shipping required, you handle postage (~£8). Approximate net: £255 to £262.
• Depop: 10% fee, you handle postage (~£8). Approximate net: £262 to £265.
• Grailed: 9% fee plus payment processing (~2.9% plus £0.30). Approximate net: £260 to £265.

The differences are real but not dramatic at this price point. Where platform choice matters most is on higher-value pairs (£500 and above) or when volume means the percentage differences compound across multiple units. At scale, a 3-point fee difference across 10 pairs at £300 is £90. That is not nothing.

List early. In my experience running ACO ops across multiple Supreme and Nike drops, the first two weeks post-drop is where the premium sits before supply normalises and more sellers enter the market. Get your listings live on drop day, not the day after.

If you need clean Nike SNKRS accounts for raffle entries ahead of this drop, our account generation service covers Nike accounts alongside the other platforms relevant to your operation.

The Honest Risk Assessment

Every resell guide should end with the risks, not just the upside. Here is mine.

Supply risk. If Nike distributes this through Sportswear stockists in addition to Supreme and SNKRS, you are not buying into a Supreme-exclusive allocation. You are buying into a wider run that compresses the premium. Watch the confirmed stockist list before drop day, not after.

Second colourway timing. If a second colourway drops simultaneously, it splits buyer demand and softens prices for both. If it is staggered by weeks or months, the first colourway holds its premium longer. There is no confirmed timing as of July 2026.

Fakes will appear fast. The Tyson graphic, the gold foil co-branding, and the three-way stacked branding on the heel are all points counterfeiters will target. Authenticate carefully before buying any secondary market pairs to flip, and use detailed photos in your own listings to prove legitimacy to buyers.

Tax obligations. Reselling is taxable income in the UK. HMRC expects you to declare profits from reselling on Self Assessment if you are operating at scale. Keep your records clean from day one. HTD does not give personalised tax advice, but HMRC's Self Assessment guidance is the right starting point if you are unsure of your obligations.

Most drops are losses or break-even. The edge in reselling comes from consistency and process across many drops, not from one mythical hit. The Martine Rose collab has strong fundamentals, but it is one data point in a broader operation, not a retirement plan.

If you want to approach drops like this with the systems and infrastructure in place rather than scrambling on the day, Hit The Drop is a UK Discord community built around exactly that. It is not a cook group promising guaranteed profits. It is an operator community where members share what actually works, run ACO and raffle entries with aligned incentives, and treat reselling as the real business it is. If you want to build your operation properly, request community access and come and build alongside people who approach this the same way.

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Sources

• https://sneakerbardetroit.com/supreme-martine-rose-nike-dunk-low-mike-tyson/
• https://sneakernews.com/2026/05/28/supreme-martine-rose-nike-dunk-low-ja1868-001/
• https://www.martine-rose.com/collections/new-arrivals
• https://www.ebay.co.uk/shop/martine-rose-nike?_nkw=martine+rose+nike
• https://www.highsnobiety.com/p/most-expensive-nike-sb-dunks/
• https://www.gov.uk/self-assessment-tax-returns
• https://www.gov.uk/guidance/appoint-someone-to-deal-with-customs-on-your-behalf

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