Terms of Service

Effective date: 13 December 2025.These Terms of Service (the "Terms") govern your access to and use of hitthedrop.co.uk (the "Site") and the services provided by Wright Operations Ltd, trading as Hit The Drop ("HTD", "we", "us", "our"). By accessing the Site, joining our community, or using any of our services - including Automated Checkout (ACO), account generation, raffle entry subscriptions, proxies and our promotional systems (together, the "Services") - you confirm that you have read, understood and agree to be bound by these Terms. If you do not agree, you must not use the Site or our Services.

Hit The Drop is a private, reseller-support community and tooling provider. We help members run their reselling activity in a professional, organised way. We are not a "cook group" selling hype, and we do not promise that anyone will make money. Reselling is a real business that carries real cost, effort and risk, and nothing on the Site or in our community should be read as a promise of profit.

1. Eligibility and age

Our Services involve payments and the use of third-party platforms. You must be at least 18 years old, able to enter into a legally binding contract, and able to lawfully use the relevant third-party platforms in your country to use our paid Services.

2. The community and access

Hit The Drop operates a private community, primarily on Discord. Access is by referral: you must be vouched for by a current member. Access is granted at our discretion and may be suspended or withdrawn where you breach these Terms, our Acceptable Use Policy, or our community rules. You are responsible for keeping your community account and credentials secure.

3. Our services

We offer the following reseller-support Services. The specific scope, fees and timelines for any service are confirmed with you before any work begins, normally inside our community via a ticket.

• Automated checkout (ACO). We attempt to purchase in-demand products from retailers on your behalf using automated tooling, charged on a Pay-After-Success (PAS) basis (see clause 5).
• Account generation. We generate accounts and inboxes to an agreed specification, currently covering Outlook emails, Amazon accounts, Nike accounts and Pokemon Center accounts (with further platforms added from time to time).
• Raffle entry subscriptions for Nike SNKRS and EQL, where we enter your profiles into product raffles and draws on a monthly subscription.
• Proxies. Where proxies are required (for example, for Amazon accounts or raffle entries), you purchase and own your own proxy pools. We are not responsible for proxy quality, performance or costs.

4. Nature of the services and no guarantees

All of our Services depend on third-party platforms, including retailers, Nike, EQL, Pokemon Center, Amazon and others. We do not control, and are not responsible for, those platforms' decisions, policies, pricing, availability, security checks or actions. As a result, and to the extent permitted by law, we do not guarantee:

• any successful checkout, order, purchase, delivery or fulfilment;
• any raffle entry being accepted, or any raffle being won;
• acceptance of any account by a retailer or platform, the longevity of any account, or that an account will not be restricted, suspended or banned;
• the avoidance of order cancellations, security flags or platform bans; or
• any particular resale value, profit or financial outcome.

Past performance does not guarantee future results. Success rates fluctuate based on factors beyond our control, including retailer security measures, stock availability, network conditions, payment systems, platform changes and random chance.

We provide our Services with reasonable care and skill, as required by the Consumer Rights Act 2015. The disclaimers above relate to outcomes that depend on third parties and are outside our control; they do not reduce our obligation to perform the Services themselves competently.

5. Fees, payments and subscriptions

5.1 ACO / Pay-After-Success (PAS). ACO on announced drops is charged a PAS fee of 15-20% of the estimated profit margin (expected resale price minus cost price), set by drop difficulty on a 1-5 scale: 15% for the easiest drops, up to 20% for the toughest runs. The minimum fee is £2 and the maximum fee is £80. The exact percentage is quoted per drop before you commit; by requesting a run after receiving a quote you accept that fee, and it is charged only on a confirmed successful checkout. PAS fees determined by staff are final.

5.2 Pokemon Center pre-running (fixed fees). Pokemon Center pre-running and restock slots (24/7 automatic runs) are charged fixed fees instead of percentage PAS: £15 per booster display box, £10 per Elite Trainer Box and £5 per booster bundle. These fixed fees apply only to Pokemon Center pre-running; Pokemon Center pre-orders released as individual drop announcements are charged at standard PAS rates.

5.3 Account generation. Account generation (Outlook emails, Amazon, Pokemon Center and Nike accounts) is priced per unit on published, volume-tiered rates: the larger the order, the lower the unit price. The per-account price is the same whether we generate the emails for you or you supply your own. A 50% deposit is payable to join the production queue, and the remaining balance is due before delivery: accounts are not delivered until final payment is received. Where proxies are required, you purchase and own your own proxy pool. Amazon account generation is intended for customers who already own compatible botting software; we do not supply botting software. Accounts are test-logged before delivery and any found instantly unusable are replaced free of charge.

5.4 Raffle subscriptions. Raffle entry services are billed monthly via Stripe, per profile: Nike (SNKRS) £2.90per profile per month (£2.75 at 20+ profiles), and EQL £4.20per profile per month (£4.00 at 20+ profiles). By subscribing you authorise recurring monthly charges. Your subscription renews automatically each month unless cancelled. Adding or removing profiles adjusts your subscription at the next billing cycle, and the bulk discount is applied or removed automatically based on your profile count at each cycle.

5.5 Payment terms.ACO fees are due on successful checkout confirmation and payable within 48 hours unless otherwise agreed. Account generation deposits are due at the time of order. Accepted methods are bank transfer, Stripe payment links and Stripe recurring billing. Late payment may result in suspension of Services. Fees are in pounds sterling. Card payments are processed by Stripe and are subject to Stripe's terms; we do not store full card numbers.

6. Your right to cancel and refunds

6.1 Statutory cancellation right (distance contracts). Where you are a consumer, you normally have a 14-day right to cancel a distance contract under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To cancel within this period, email admin@hitthedrop.co.uk within 14 days of entering the contract.

6.2 Services begun during the cancellation period. Many of our Services are time-sensitive (for example, ACO runs and raffle entries tied to a specific drop). If you ask us to begin a service during the 14-day cancellation period, you accept that: (a) where the service is fully performed within that period, you lose the right to cancel once performance is complete; and (b) where the service is partly performed and you then cancel, you must pay for what has been supplied up to the point of cancellation. We will ask for your express consent to begin before the period ends where this applies.

6.3 Subscriptions. You may cancel a raffle subscription at any time, with effect from the end of the current billing period, via the Stripe billing portal, the Raffle Manager bot, or a support ticket. Cancelling stops future renewals; it does not, by itself, refund an active or partly-used billing period (subject to clause 6.5 and your statutory rights). After cancellation your profiles remain stored until the end of the paid period, after which they may be removed.

6.4 When refunds are not generally provided. Except where clause 6.5 applies, we do not generally provide refunds for: order cancellations by a retailer; retailer or platform declines or security flags; payment failures; insufficient stock; change of mind; shipping delays; resale value changes; account restrictions or bans occurring after delivery of a generated account; unsuccessful raffle entries or non-wins; active or partly-used subscription periods; or promotional wins that expire unclaimed. These outcomes are driven by third parties or market conditions outside our control. Refund requests may be considered at our discretion for mass cancellations affecting the majority of customers, proven technical failure on our side, or a service not delivered as described: submit the request in writing via the ticket system within 7 days, with evidence.

6.5 Your statutory rights are unaffected. Nothing in these Terms removes or limits your legal rights as a consumer, including your rights under the Consumer Rights Act 2015 (services to be performed with reasonable care and skill, and remedies such as repeat performance or a price reduction where they are not) and the Consumer Contracts Regulations 2013. Where we have failed to provide a service with reasonable care and skill, or there has been a significant technical failure on our side, you may be entitled to a remedy and we will consider refunds on that basis.

7. Your responsibilities

By using our Services you agree that you will:

• comply with all applicable laws, regulations and the terms of any third-party platform you use;
• only submit personal or account information that is yours, or that you are fully authorised to provide - using unauthorised personal information is strictly prohibited and grounds for immediate termination;
• not use stolen, fraudulent or unauthorised information, payment methods, or accounts;
• not engage in chargeback abuse;
• not share, resell or expose HTD systems, credentials, tooling or confidential information;
• not reverse engineer, copy or attempt to derive the workings of our tooling;
• not manipulate or abuse our promotional or lottery systems; and
• for raffle services, create and maintain your own Nike and EQL accounts and credentials (including email addresses, phone numbers for verification, and app passwords), and for proxy-dependent services, obtain and maintain your own proxies unless we have expressly agreed otherwise.

Most retailers and platforms prohibit automated tools and multiple-account usage. By using our Services you acknowledge that your use may breach those platforms' terms, that we do not endorse such breaches, that you assume the risk of the consequences, and that we will not intervene with retailers or platforms on your behalf.

Our full Acceptable Use Policy forms part of these Terms and is available at /aup.

8. Promotional lottery

We run an automated promotional lottery linked to success posts in designated community channels. Rolls are fully automated and occur on every qualifying post. The lottery is a goodwill promotion, not a paid product: winning is not guaranteed, each roll is independent, win rates are set by HTD and not disclosed, and odds, prizes and mechanics may change at any time. Unclaimed prizes expire 60 days after they are awarded and cannot be reinstated. Checkout wins are redeemed automatically during ACO invoicing, account wins during order placement, raffle discounts at the next billing cycle, and proxy wins via a support ticket. Any abuse or manipulation of the lottery (including non-genuine success content, automated posting or duplicate accounts) results in disqualification and forfeiture of wins, and may lead to termination of your access. The lottery is void where prohibited by law.

9. Limitation of liability

9.1 Nothing in these Terms limits or excludes our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; any breach of the statutory rights that cannot be excluded under the Consumer Rights Act 2015; or any other liability that cannot lawfully be limited or excluded.

9.2 Subject to clause 9.1, we are not liable for: retailer or platform bans, restrictions, cancellations or policy changes; account restrictions or bans occurring after delivery; unsuccessful raffle outcomes; or any loss of profit, loss of anticipated savings, loss of resale value, business losses, indirect or consequential losses, or distress, in each case arising from matters outside our reasonable control.

9.3 Subject to clause 9.1, our total liability to you arising out of or in connection with the Services, whether in contract, tort (including negligence) or otherwise, is limited to the total fees you paid to us in the 30 days immediately before the event giving rise to the claim.

10. Indemnity

You agree to indemnify us against reasonable losses, costs and claims we suffer arising from your misuse of the Services, your breach of these Terms or the Acceptable Use Policy, your violation of any law or third-party platform terms, or your provision of personal information you were not authorised to provide. This clause does not apply to the extent a loss is caused by our own breach or negligence.

11. Risk acknowledgement

You acknowledge and accept that reselling and the use of our Services carry risks, including:

• retailer or platform bans, order cancellations and blacklisting;
• financial loss, reversed charges and changing resale values;
• technical failures, outages and security vulnerabilities;
• platform rule and policy changes;
• account restrictions or bans, including after delivery of generated accounts;
• unsuccessful raffle entries and subscription costs without wins; and
• proxy performance, availability and data-usage variability.

Nothing in these Terms or on the Site constitutes legal, financial, tax, business or investment advice.

12. Suspension and termination

We may suspend or terminate your access to the Site, community or Services where you fail to pay, breach these Terms, the Acceptable Use Policy or our community rules, share confidential information, abuse our promotional systems, or where we reasonably suspect fraud or abuse. Where it is fair and practical to do so, we will give you notice and an opportunity to put things right. You may stop using the Services at any time, subject to any fees properly due and to the subscription terms in clause 6.

13. Changes to these Terms

We may update these Terms from time to time. Where changes are material, we will take reasonable steps to notify members. The version published on the Site, with its "last updated" date, is the version that applies. Continued use after a change takes effect constitutes acceptance of the updated Terms.

14. General

These Terms (together with the Acceptable Use Policy, the Privacy Policy and the Cookie Notice) are the entire agreement between you and us about the Services. If any provision is found invalid, the remaining provisions are unaffected. A failure to enforce any provision is not a waiver of future enforcement. You may not assign your rights under these Terms; we may assign ours as part of a business transfer. We are not liable for delay or failure caused by events beyond our reasonable control, including natural disasters, internet or platform outages, government actions or pandemic-related disruption.

15. Complaints and contact

If something has gone wrong, we want to put it right. Please contact us at admin@hitthedrop.co.uk or via the ticket system in our community, and we will respond as quickly as we reasonably can. Raising a complaint with us does not affect your statutory rights.

16. Governing law and jurisdiction

These Terms, and any dispute arising out of or in connection with them, are governed by the law of England & Wales, and are subject to the exclusive jurisdiction of the courts of England & Wales. If you are a consumer resident elsewhere in the UK, you may also have the right to bring proceedings in your local courts.